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La inteligencia artificial ha adquirido una gran relevancia en el mundo empresarial y ha demostrado tener un impacto significativo en las ventas. ¿Pero qué es exactamente la inteligencia artificial y por qué es tan importante? Se refiere al uso de algoritmos y sistemas informáticos inteligentes que pueden aprender, razonar y tomar decisiones similares a las [...]

Las proyecciones de ventas son fundamentales para el éxito de cualquier negocio. Estas estimaciones nos permiten prever cuántos productos o servicios se venderán en un período determinado y nos ayudan a tomar decisiones informadas sobre la producción, el inventario, la estrategia de marketing y más. En pocas palabras, las proyecciones de ventas nos brindan una [...]